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Let’s reinvent the way people 
discover your hospital

You know that digital is important. Patients have more access to information than ever before and every moment they spend searching for a solution is an opportunity to present your hospital.

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The first step is a strong foundation

83% of patients visit a hospital’s website before booking an appointment. Their website experience sets the expectation for the hospital experience. We’ll help you impress them with a well built, smartly organized solution that functions as a tool to support their patient journey.

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Re-launching a hospital brand

Expand your digital footprint to extend your reach

Over 50% of patients use online sources other than the hospital website when researching for the right healthcare provider. We’ll help you follow their trail and leave a lasting impression with a content and campaign strategy that drives traffic across organic, social, and paid media channels.

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Using content to improve SEO

Becoming a patient should be easy

Once potential patients arrive at your hospital’s website, it’s time to educate, convince, and lead them to making appointments. We use sophisticated tools to track behavior, iterate, and test constantly to optimize conversion funnels and put heads in beds.

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Simplifying the appointment process

Let’s give them an experience they’ll be happy to share

Our goal is to delight and give patients the opportunity to express their appreciation. By integrating ratings, testimonials, social media, and managing the online reputation of your hospital and clinicians, we create a virtuous circle that turns existing patients into your biggest advocates.

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Making patients’ enthusiasm contagious

Trusted by

“The team at Division Of/ helped us navigate the daunting process of transitioning our archaic corporate website into a beautifully designed, multifunctional platform. They did this while juggling campaign microsites and ongoing optimization challenges. Their strategic guidance helped simplify the path to appointment requests, which led to a measurable increase in business for our hospital network.”

Florence Brown
Director of Comm. @ Coordinated Health

We are Division Of/

a building with the division of logo on it

We are Division Of/

Division Of/ is an award-winning digital innovation agency comprised of strategists, designers and technologists. We use technology to strategically shape the way people interact with your brand. Our clients like to consider us a division of their business.

Let’s start the conversation.

We’re here to help whether you have a project in mind or just a question about the digital landscape. Complete the form and we’ll get back to you, shortly.

Thanks! We’ll be in touch soon.

A digital approach to re-launching a hospital brand

Falling behind competitors with an aging brand and website, Coordinated Health (CH) engaged Division Of/ to re-establish the hospital as a leader in the community with a strong digital presence.

The first challenge was to modernize and unify the visual language of the hospital network and its diverse service lines, clinicians, and locations. We created a logo and brand identity system that maintained a connection with the past to establish continuity for existing patients and the local community, while at the same time taking a bold step towards the future highlighting CH’s digitally-supported “continuum of care” which provided patients with hassle free access to all necessary services under one roof.  

For the website, we reimagined the entire experience of a patient by extending the continuum of care ethos to every step in the patient journey. The website became a supportive tool that provides them with value at every step while creating efficiencies for the business.

As potential patients surfed the site they were provided with levels of content to help them make a decision and encourage them to request an appointment. Once they became patients, the website supported their experience with features such as a  forms and resources directory and visiting information. This created efficiencies for the patient and the admissions process. A year after launching the new brand and website, website traffic increased 51%.

Let’s start the conversation.

We’re here to help whether you have a project in mind or just a question about the digital landscape. Complete the form and we’ll get back to you, shortly.

Thanks! We’ll be in touch soon.

How we use content to improve SEO

Oftentimes a website has low hanging fruit – content that can be restructured to work harder for SEO purposes. Coordinated Health had over 300 engaging videos, with many of them garnering thousands of views on Youtube. To leverage this content, we built a custom video player that stored search engine-friendly transcriptions of the videos as text on the website. This allowed the videos themselves to rank higher in searches and it added hundreds of keyword-rich pages to the site.
In addition to leveraging existing content, we sought out new opportunities to drive visitors. Researching the path of potential patients we saw that they were engaging with conditions directories while researching health issues. To rank for these searches, we built a conditions directory with over 10,000 pages of rich content for search engines to index. As a result, searchable content on the site increased 5x driving a year over year increase in organic traffic of 49%.

Let’s start the conversation.

We’re here to help whether you have a project in mind or just a question about the digital landscape. Complete the form and we’ll get back to you, shortly.

Thanks! We’ll be in touch soon.

How we simplified the appointment booking process

Having exposure across industries from ecommerce to student recruitment, we know how to design a digital experience that needs to achieve business objectives. Whether it’s a checkout process or appointment booking, the keys to success are the same: encourage the user to move from step to step without barriers or friction. For Coordinated health we created an appointment booking system with 2 screens and 3 simple steps that were developed through analyzing form field drop off rates. Fields were designed with subtle queues and automated formatting so that users could type naturally and seamlessly move on to the next step. Opportunities to enter the appointment booking process were integrated throughout the site especially at decision points where the user is looking for a next step.

Special attention was given to mobile users. Contacting, download forms, finding locations and directions were much more common on mobile devices. As they are searching for quick information on the go, the mobile experience prioritizes the most common functions making them easily accessible.
After analyzing funnel drop offs and making iterative updates, we were able to increase online appointment requests by 2.8X.

Let’s start the conversation.

We’re here to help whether you have a project in mind or just a question about the digital landscape. Complete the form and we’ll get back to you, shortly.

Thanks! We’ll be in touch soon.

How we made patients’ enthusiasm contagious

Once a potential submits their first online search, they are flooded with information from organizations like Angie’s List and Yelp, to Healthgrades and Vitals, and many others. Controlling this search results real estate is critical to managing the reputation of a hospital. For Coordinated Health (CH), we developed profiles and worked closely with all relevant third party information providers to ensure that their clinicians were presented in the best light.

But, working with these services is not enough. We built a proprietary ratings and testimonial system to compete with them for search real estate and provide potential patients with listens that we fully controlled.

As a result, we were able to influence at least 3 first page results for 60% of CH’s physicians.

The custom ratings and testimonial system allowed CH’s patients to voice their opinions in a moderated environment. Oftentimes they were rewarded by having their praise turned into content to be used across digital channels. Some of the testimonials, especially the comeback stories of student athletes, told such heartfelt stories that they were turned into full marketing campaigns.
“Just as it takes a village to raise a child, it takes a community of supporters to build a champion – especially when the road to glory is paved with injuries and obstacles.” This concept statement defined the #GreaterThanOne campaign which featured local athletes who, with the expert care of CH, rose from injury to successfully compete in the sports that they loved. Using branded video, photography, and captivating copy their stories appeared on social media channels and local networks. They were told through the eyes of the family, friends, and coaches who supported them, and the CH physicians and clinicians who provided treatment. This approach reinforced the integrated care that CH provides and allowed the patients and their supporters to educate consumers about the process and experience of working with CH’s top sports medicine staff. Through a contest, other athletes in the community were encouraged to write their stories of recovery as testimonials on the website. This lead to a 90% increase in testimonials all of which could be found by potential patients when searching for physicians online.

Let’s start the conversation.

We’re here to help whether you have a project in mind or just a question about the digital landscape. Complete the form and we’ll get back to you, shortly.

Thanks! We’ll be in touch soon.