Helping individuals impacted by rare disease to develop a habit of positivity

We partnered with Amicus to create a mobile app of positivity.

Introduction

Amicus Therapeutics’ goal is to help individuals receive the best possible care so that they can focus beyond the disease and live their lives.

To accomplish this goal, they built a campaign around an idea from one of their patients: The Good Stuff Jar is a simple way to help families stay positive in the face of daily challenges. Every day, members of the family write down the good stuff that happened to them that day and put it into a glass jar that sits in a visible place. Seeing the notes pile up in the jar, reminds everyone to take part. Every once in a while the family gathers around the jar and picks out notes to read and enjoy together.

After making a kit that contains a jar and a special notepad to write down good stuff, the patient advocacy team received excellent feedback from the community. It was clear that people loved the concept so they came to Division Of/ to create a mobile application version of The Good Stuff Jar that could be distributed widely and shared.

The goals of the application: To develop a habit of appreciation of the Good Stuff in life – moments big and small. To develop a habit of awareness of one’s mood and how it’s impacted by appreciation. To have a safe, digital space to share and receive support from a close circle

Challenge
Our biggest challenge was to make a mobile application that offers the user immediate and lasting value in a way that gets them to make it a part of their daily routine.
Solution

Journaling

We studied apps for journaling, meditation, social media, and fitness to understand how they approached the challenge of becoming a habitual tool for their users.

The result was a “quasi-social journaling application”. The main focus of the application was for the user to capture the good stuff that happened to them on a daily basis in the form of text and images.   

Inner Circle

The app also had a social component where the user invited a close circle of friends to see their good stuff. It is up to the user to make their good stuff private or public to their circle. Public stuff is visible, but there is no further interaction like commenting or liking. We felt that all stuff is available and the act of sharing with loved ones was enough.

Results

Helping those with rare diseases

The application received tremendous accolades from the rare disease community. It has become a regular exhibit at community conferences and gatherings with every event expanding it to more and more users.